Santa Maria, CA
(805) 925-1678
ISince 1922

A hundred years, four generations, one bench.

Before there was a store there was a motorcycle. Arnold Melby rode it around Klamath Falls, Oregon, selling pocket watches to Norwegian lumberjacks years before he ever had a shopfront of his own. What follows is how that turned into the shop on Clark Avenue, told the way the family has always told it.

An archival portrait of an earlier generation of the Melby family

From the store’s own wall, alongside the gold-leaf sign from 109 West Main.

IIThe full history

From Bergen to Broadway to Clark Avenue.

The clock outside the shop is the same clock in our logo. Mark Melby moved it, and the store, out to Orcutt in 2000. Everything before that happened first in Minnesota, then Oregon, then Lompoc, then Santa Maria.

  1. 1870s

    Stefanus Melby sails from Bergen, Norway aboard the ship America and settles in St. Paul, Minnesota, where he works as a tailor.

  2. 1894

    His firstborn, Arnold M. Melby, is born on 18 March.

  3. 1906

    Stefanus dies in a flu epidemic. Arnold, the oldest survivor, helps his mother support the family. In Crookston, Minnesota he becomes an apprentice watchmaker while still at school.

  4. 1916

    Arnold leaves for Klamath Falls, Oregon, repairing watches for a jeweler and selling pocket watches to Norwegian lumberjacks from a motorcycle.

  5. 1922

    Arnold opens his own store in Lompoc, trading as Arnold M. Melby Jeweler. His son Donald is born the same year.

  6. 1936

    After the Depression takes its toll, Arnold moves to Santa Maria and buys a defunct jewelry store for ten dollars at 116 North Broadway. It has showcases but no inventory, so he starts with nothing.

  7. 1943

    He buys H.C. Corey's store at 109 West Main. The gold-leaf sign from that shopfront still hangs on our wall.

  8. 1945

    Donald joins the business after two and a half years in the Air Corps flying C-47s. He marries Joyce Jensen the following year.

  9. 1950

    The store expands next door into a former paint store, doubling the floor to two thousand square feet. The new room becomes the Sterling Silver Room.

  10. 1960

    A second expansion, into a former fabric store, becomes The Gift Shop.

  11. 1975

    Mark Melby begins his career with Melby's. He later becomes president.

  12. 2000

    Mark moves the store, and the clock, out to Clark Avenue in Orcutt, where both stand today.

IIIThe people

Four generations, still at the bench.

Nobody here started last year. The people who run the shop today started in 1975, 1978, 1988 and 2012, which means the person who looks at your ring or your watch has usually been doing it for decades.

Four members of the Melby's staff posed together behind the counter
The team behind the counter today.
A staff member at the case, in front of the framed heritage photographs and the gold-leaf 109 sign from the 1943 store
The gold-leaf “109” sign from the 1943 store on West Main, still on the wall, next to photographs of two earlier generations.
  • Mark Melby

    President · since 1975

  • Tony Guzman

    Master goldsmith · since 1978

  • Aaron Sturges-Melby

    Manager · since 1988

  • Alex Melby

    Melby's · since 2012

None of the photographs on this page are labeled with a name. Four people work the floor and the bench on any given day, and we would rather leave a face unnamed than put the wrong name next to it.